IAB UK Social Media Handbook
‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it’s more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.
Αρτι εκδοθέν από το Internet Advertisement Bureau (IAB) της Μ.Βρετανίας, εκεί όπου οι διαφημιστές οργανώνουν Social Media Councils για να μελετήσουν “το φαινόμενο” και να βοηθήσουν τα μέλη τους να το καταλάβουν και να το ενσωματώσουν στη δουλειά τους.
Όπως λένε κια οι ίδιοι :
In July 2008 we launched the IAB Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them. One of our first jobs was to produce this handbook, and in the next fifteen or so chapters we’ll show you how to do it properly. With essays on the rise of social platforms, their role in the media landscape, the art of conversation, a ‘how to’ of online PR and blogging, plus ‘social’ display advertising alongside sections on integration, planning and measurement, concluding with a compulsory look to the future (phew!), we think we’ve done a pretty good job.
Και είμαι σίγουρος ότι έχουν κάνει μια υπέροχη δουλειά.
Κατεβάστε το handbook από εδώ : iab-uk-social-media-handbook
